How can China create more “ice Dwen Dwen”?The idea of “top flow” in design circles collides in Zhuhai

2022-05-07 0 By

On March 12th, Macau Cultural and Creative Service Center invited the design team from Guangzhou Academy of Fine Arts to zhuhai to participate in the theme activities of “Guangdong and Macao Design Exchange: Highlight and Change” and “Design and Education”. They exchanged the power of design, the relationship between design and education with guests from design circles in Zhuhai and Macao.In the morning, the guangmei design team of “Bingdudun”, representatives of Macau Cultural and Creative Service Center and design guests from Zhuhai and Macao participated in the exchange forum held in Huafa Qinao New Town International Master Living Hall.First of all, Professor Liu Pingyun, chief executive of The Guangmei Design team of Beijing 2022 “Bing Dwen Dwen” and vice President of The School of Visual Art and Design of Guangzhou Academy of Fine Arts, and his team shared the design process of “Bing Dwen Dwen”.According to Liu pingyun, bing Dwen Dwen was originally inspired by ice-sugar gourds, a traditional snack in northern China.The design team tried to replace the ice shell of the ice-sugar gourd with the image of a tiger, rabbit or milu deer, and finally chose the national treasure panda.To add color to the black-and-white panda, they introduced the “ice Ribbon” image of the National Speed Skating Stadium into the panda’s helmet, giving it warmth and vitality.”It represents the image of China, honest, honest and friendly.In a word, it’s warmth.”Liu Pingyun said.From “Panpan” to “Fuwa” to “Bing Dwen Dwen”, the mascot of the 2022 Beijing Winter Olympics, the giant panda has been used as the mascot of the three major events.How to break the traditional form for new creation is a difficult problem for the design team.Liu pingyun said that some characteristics of The Times need to be added to the historical code, such as 3D technology and some technological elements of the 5G era.The birth of bing Dwen Dwen is not only the inheritance of traditional culture, but also the breakthrough and innovation of new technologies in the new era, realizing “the convergence of historical codes and current codes”.The creation of Bing Dwen Dwen went through a difficult process.The 14-member “Bing Dwen Dwen” team submitted 16 sets of works within 19 days of the first creation. After 10 months of 21 major revisions and numerous repeated adjustments, the work finally stood out from 5,816 works from 36 countries and became the official mascot of the Beijing Winter Olympic Games.In the process of creation, designers went on ice and snow to experience the experience of ice and snow, and also went to sichuan Panda base to observe the panda posture closely, and constantly polished and improved the details of the work.Liu Pingyun believes that “design should maintain the humanistic heart and artistic eye, adhere to the humanistic feelings, take science and technology as the medium, look to the future, and ultimately serve the public for the purpose of commerce.”At the same time, the design representatives of Zhuhai and Macao also had in-depth communication with the “Bing Dwen Dwen” design team.Organizers representatives, macau and the comprehensive service center director Wu Huiqun, says ms hope that through this activity, let the way young designers and understand the “phenomenon” the story behind the design, through face-to-face communication with “top stream” design team, encourage and support the design strength to join a large bay area of guangdong cultural integration and cooperation, based on Macao cultural diversity,Tell Chinese stories to the world and spread cultural values through design.Good design can do the same thing, and the landmark buildings in the Cross Gate Central Business District, where the event is taking place, show this.The design of Hengqin IFC, the tallest building in Zhuhai-Macao, is derived from the ancient painting of dragon going to sea and exhibition group. The planning concept is “a warm silk belt, give the city a lover’s hug”.Guo Guiqin, chief design officer of Huafa Shares: “From the perspective of urban planning and design, the core mission of design is to make people feel the beauty of life.”The relationship between the whole Cross Gate CBD and The New Town is just like the relationship between the “sugar shell” and the “panda” of “Bing Dwen Dwen”. The city is the home of the residential buildings, and the residential is our own home.Health, business, education, culture and other aspects should be taken into consideration in the planning of the area, such as seaside waterfront walkway, mountain hiking trail, sports park, education supporting facilities of 12 schools, theaters, exhibitions, bookstores, neighborhood centers, businesses, hotels and so on, to meet the needs of modern living.At the same time, in the core of the house, residents can experience the originality of design everywhere.”The standard for a good urban core is more roads but not wider.”Guo guiqin said, “For example, in Qinao New Town, each road is 18-20 meters wide, so you can easily reach the other side within a moment of saying hello.Design is ultimately for life.”In addition, Mr. Wang Yu, chief product officer of Huafa Shares, also shared huafa’s product concept from the perspective of product design.”Good design is based on user experience, from human settlements, gardens to commercial Spaces, design is everywhere, adding to the quality of life.Huafa has been committed to making people feel at ease in the city through its products and pursuing the ultimate product details.For example, the design of the swimming pool in the residential community should not be placed in the center of the community for aesthetic purposes, but should be designed according to the sun exposure time and Angle, so that it is in the shadow area during the appropriate time for residents to have a cool and pleasant swimming experience.”On the afternoon of the same day, “Guangdong and Macao Design Exchange: Design and Education” forum was held in huafa City Flagship Center.Mr. Chang Xiaobing, chief artistic Director of China Fa Education and executive vice President of Yung Wing Zhuhai, participated in the forum to discuss the relationship between design and education.Participants agreed that aesthetic education should not only be a simple vocational skills training, but also cultivate the way children see the world and feel the warmth brought by design.In basic art education, painting should be an expression of children’s emotions and thinking. Painting is a tool of imagination, which enables children to know, think and have critical consciousness. This is the value of education and nourishes people’s life.After the design forum on the same day, the original team of “Bing Dwen Dwen” also taught painting for zhuzhou-Macao children. The children treasured such a rare opportunity and the atmosphere was very warm.From a country’s cultural soft power to a family’s quality of life, the power of design is everywhere.”Bing Dwen Dwen” is a pride of bay Area design, is a leap of Chinese design concept, is also a brilliant symbol, a new opportunity.Through this design forum, bay Area design is willing to inspire more, create better works, on such a new height, stride into the future, leading the world design trend.Nandu reporter Yang Liang statement: the copyright of this article belongs to the original author, if there is a source error or infringement of your legitimate rights and interests, you can contact us through the mailbox, we will promptly deal with.Email address: jpbl@jp.jiupainews.com